Anokhi Shah is the founder and creative director at IOVR Space - an Interdisciplinary Design Research studio founded on the premise of technological innovation flirting with new media narratives. IOVR specializes in creating Metaverses, immersive virtual worlds facilitated by virtual reality (VR) and augmented reality (AR). Stemming from principles of video game design the studio looks at storytelling, characters, interactions, style and more as a primary foundation for the creation of the virtual worlds.  Currently based out of India it is a multimedia studio, a combination of a physical set with immersive design to create hyperreality experiences. She is also the Curator for the annual New Media Festival: Cyberia at TIFA Working Studios. She has hosted and curated multiple art exhibitions with an interactive experience in Europe and in India.