IOVR is a Multimedia Research Design studio founded on the premise of technological innovation flirting with new media narratives with a keen focus on Play.

By engaging with select disciplines, IOVR seeks new and creative projects within the borders of Art and Architecture through new mediums such as Virtual Reality, Augmented Reality, Video Games, Creative Coding, Photogrammetry, and Artificial Intelligence.

Anokhi is the founder of IOVR Space - an Interdisciplinary Design Research Studio, where she currently heads projects as the Creative Director. Anokhi’s artistic practice explores space in relation to the arts to infuse interactive design with original and critical ideas and practices through contemporary digital mediums. Questions of aesthetics are of particular interest to her, especially new forms of representation that embrace both the production and decoding of entities within emerging symbol systems set against a wide spectrum of technology-driven processes. These processes are increasingly engendered by different levels of computation, which gives rise to the question of new forms of aesthetics.