Vatsala Sharma is an Art Director, Researcher and independent scholar and art director based in New Delhi. After completing her Bachelor’s Degree (Hons) in English Literature from Lady Shri Ram College, Delhi University, she received her Master of the Arts and Aesthetics from Jawaharlal Nehru University. She was a regular contributor at Rookie Mag and is currently researching about the history of the Indian magazine issue Femina, which has shifted its focus in the last decades more and more on Bollywood related articles.